EXECUTIVE LEADERSHIP
High energy, performance focused leader with over 25 years of success in developing growth marketing strategies to scale emerging consumer brands.
KEY ACCOMPLISHMENTS
- Generated over $1 billion in e-commerce revenues
- Grew 6 emerging, direct-to-consumer brands 2x - 3x in yearly revenue growth
- Millions of new customers acquired to build impactful consumer brands
EXPERTISE
- Consultative and Strategic Chief Marketing Officer
- Create direct-to-consumer marketing plans
- Growth marketing and revenue strategies
- Develop and execute customer acquisition and retention plans
- Digital media buying primarily on Facebook, Instagram & Google
- Lead the creation of digital ads for social, search, display and native channel
- Brand voice and positioning
- Conversion rate optimization through landing pages and funnel improvements
- Email CRM planning and management to increase customer lifetime value
- Cohort analysis and dashboard development to understand and improve customers value