EXECUTIVE LEADERSHIP ​

High energy, performance focused leader with over 25 years of success in developing growth marketing strategies to scale emerging consumer brands. ​

KEY ACCOMPLISHMENTS ​

  • ​Generated over $1 billion  in e-commerce revenues
  • Grew 6 emerging, direct-to-consumer brands 2x - 3x in yearly revenue growth
  • ​Millions of new customers acquired to build impactful consumer brands​

EXPERTISE

  • Consultative and Strategic Chief Marketing Officer 
  • Create direct-to-consumer marketing plans
  • Growth marketing and revenue strategies 
  • Develop and execute customer acquisition and retention plans
  • Digital media buying primarily on Facebook, Instagram & Google
  • Lead the creation of digital ads for social, search, display and native channel 
  • Brand voice and positioning
  • Conversion rate optimization through landing pages and funnel improvements
  • Email CRM planning and management to increase customer lifetime value ​
  • Cohort analysis and dashboard development to understand and improve customers value