Author: Jordan Finger
I spoke with Facebook and here are 3 marketing tips on how to drive the most traffic and new customers from your Facebook campaign for 2016:
1) Build A Facebook Look-A-Like Audience: This is not a new Facebook marketing tip if you have been actively advertising on Facebook,however, in the past it required at least of at least 10,000 let's say of your best customers to upload into your Facebook ad manager account for the Facebook algorithm to properly build a relevant, significant look-a-like audience. However, now you only need your top 3,000 customers. Facebook has worked hard to optimize their algorithm to be able to do a better job of matching your customer database with their data points on their user profiles.
2) Set Up The Facebook Universal Tracking Pixel: It is required in 2016 to switch over your Facebook pixel from the old Facebook conversion tracking pixel to the current Facebook Universal Pixel. With the new Facebook Universal Pixel you are now able to better tracking event that happen along your conversions funnel. Besides this being a great way to learn how your conversion funnel is performing, you are now able to more effectively create a re-targeting Facebook marketing campaign.
For instance, if you are an e-commerce company with the goal of drive new customers from your Facebook marketing campaigns, the Facebook Universal Pixel will show you the drop off at each step of the acquisition funnel. You may see that you have a high drop off at the final checkout page. Now when you build your Facebook re-targeting campaign, you can specify that you want to re-target only users that reached your final checkout page. In essences, with Facebook re-targeting you can create a cart abandonment marketing campaign which will yield yield a higher conversion rate to acquisition at a lower Cost Per Acquisition.
3) Video Content Marketing Rules: In the ever hyper competitive world to be the dominant player in social media, Facebook has put an all out assault on YouTube to win with video content. The days of posting an image and a witty headline to garner organic reach on Facebook are over. To get any significant organic reach on Facebook you most be leveraging video for your content and ads. Yes, video production can be difficult, complicated and expensive but here are a few simple Facebook video hacks to get you started.
Video curation is an easy, cost effective way to get started with video content on Facebook. Look for the leaders in video content on Facebook with your market and simply repost their content on your Facebook feed. This will allow you to get video content in front of your Facebook audience as well as give you additional organic reach to your Facebook news content. Do some research and find video bloggers that are already creating great video content that will be interesting for your Facebook fans. Let them know you want to publish their content on your Facebook newsfeed and of course be sure to give them credit and a link back to their blog or website. Lastly, if you have a marketing budget to invest, you can ask video bloggers to do a product review of your product that they will do as video content which you will then be able to publish on your Facebook newsfeed. These are just a few of the many different ways to best use video content to get more reach and engagement on Facebook for your brand.